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MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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Discussion Units BUS 5112, Marketing Management
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Marketing Management
Discussion Forum Week 1-8
BUS 5112
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Traditional & Non-Traditional Media
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Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. 
Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).
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1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the f
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Customer Retention Strategies: - 
1.	Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 
2.	Bonding: Connect them with promotional price offers and discount with product inspection strategy. 
3.	Internal Marketing: Offer them to link their friends, family, or recommended persons to have more discounts & percentages 
4.	Promise Fulfillment: Provide them accurate Brand and negotiate about terms & conditions...
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Social media has become one of the most significant tools for businesses in the twenty-first century to reach out to their consumers, engage with them, communicate with the public, and market their products and services. It is incredibly enticing and powe
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Social Media Channels 
Changes in channels 
Multi-channel marketing 
The functions of channels of distribution 
The importance of direct selling: the sales force and direct marketing
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What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?
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Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search and look for information about a certain need/problem. As we can divide Societal Classifications according to one's economic stability i.e. Upper-Upper Class, Lower-Upper Class, Upper-Middle Class, Mid...
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BM 350 Marketing Online Exam 8 - Summer 2020 | BM350 Marketing Online Exam 8 - 100% Score
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 8 – Summer 2020 Ashworth College 
 
Marketing Online Exam 8_07 
 
Part 1 of 1 	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? 
A.	Very wide at the top and narrow at the bottom 
 
B.	Very narrow at the top and wide at the bottom 
C.	Very narrow and vertical 
 
D.	v...
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BM 350 Marketing Online Exam 8 - 2020 | BM350 Marketing Online Exam 8 - Graded A
- Exam (elaborations) • 11 pages • 2021
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BM 350 Marketing Online Exam 8 – 2020 
Ashworth College 
 
Marketing Online Exam 8_07 
 
Part 1 of 1 	95.0/ 100.0 Points 
 
Question 1 of 20	5.0/ 5.0 Points 
Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? 
A.	Very wide at the top and narrow at the bottom 
 
B.	Very narrow at the top and wide at the bottom 
C.	Very narrow and vertical 
 
D.	very wi...
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BM 350 Marketing Online Exam 7 - 2020 | BM350 Marketing Online Exam 7 - Graded A
- Exam (elaborations) • 23 pages • 2021
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BM 350 Marketing Online Exam 7 – 2020 
 Ashworth College 
Marketing Online Exam 7_06 
 
 
 
Part 1 of 2 	50.0/ 50.0 Points 
 
Question 1 of 40	2.5/ 2.5 Points 
A firm is using a(n)	pricing strategy when it introduces a product at a very low price to quickly generate sales volume or market segment penetration. 
A.	skimming 
 
B.	competitive 
C.	intensive 
 
D.	penetration 
Question 2 of 40	2.5/ 2.5 Points 
Once the prototype of Wainwright Industries' new riding lawnmower, made especially f...
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BM 350 Marketing Online Exam 5 - 2020 | BM350 Marketing Online Exam 5 - Graded A
- Exam (elaborations) • 23 pages • 2021
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BM 350 Marketing Online Exam 5 - 2020 Ashworth College 
Marketing Online Exam 5_05 
 
 
Part 1 of 2 	47.5/ 50.0 Points 
 
Question 1 of 40	2.5/ 2.5 Points 
Brand	is the extent to which a consumer repeatedly purchases a given brand. 
A.	equity 
 
B.	knowledge 
C.	valuation 
 
D.	loyalty 
Question 2 of 40	2.5/ 2.5 Points 
Which of the following is true of ethnographic research? 
A.	It is conducted within traditional focus groups. 
 
B.	It is less structured than focus group research. 
C.	It p...
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